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A collaboration between University of Auckland digital media expert Dr Ethan Plaut, computer scientist Dr Danielle Lottridge, music technologist Dr Fabio Morreale, and the exhibitions and digital experience team at the museum, Eyes on Tamaki is presented as a giant mobile phone screen. Visitors can engage with it to find out how their everyday online actions build identities which can then be stored in databases and used by governments and businesses. As they explore the mobile’s face filter tools, they find out how controversial facial recognition technologies work by amassing personal data.